Glossary — Lead Distribution Terminology

Buyer Capacity

The maximum number of leads a buyer can receive within a defined time window.

The process of identifying leads that match a previously received lead so they are not distributed twice.

Using AI to parse forwarded supplier emails, extract contact fields, and create leads without manual data entry.

The recipient of leads in a distribution system — typically a sales team, broker, agent, or end-customer who converts leads into revenue.

The process of automatically routing incoming sales leads from suppliers to buyers using rules and software.

The source of leads in a distribution system — typically a marketing partner, affiliate, or lead-gen vendor.

Automated checks that confirm a lead's contact information is well-formed, reachable, and not obviously fake.

A distribution strategy that rotates leads one-at-a-time through buyers in a fixed order.

A distribution strategy that sends every lead to the top-priority buyer first, cascading to the next buyer when capacity is hit.

A distribution strategy that allocates leads in proportion to each buyer's configured share of total volume.